Wednesday, March 6 should bring plenty of exciting events to three AMPPiTheaters on the Exhibit Hall floor. This comes in addition, of course, to the hundreds of exhibitors present in nearby booths. Sessions include:

• “Video-Driven Success: Unleashing the Power of Video in Your Marketing Strategy” by Lydia Prazak, AMPP’s senior manager of marketing technology. From 9:30 a.m. to 10:30 a.m., in AMPPiTheater 1, learn how to use video as a marketing tool to engage and even convert your target audience into leads. According to the session write up, this discussion will cover the following: “From creating compelling video content to optimizing distribution channels, we will provide actionable insights and practical tips that will empower you to harness the power of video marketing and drive exceptional results.”
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• “New Industrial Coating Application (ICA) Training Program” will take place in AMPPiTheater from 10:45 a.m. to 11:45 a.m. “The ICA Training Program is carefully designed as a customizable program, giving you flexibility when training sprayers and abrasive blasters through an easy to understand, engaging format, including hands-on workshops, and more. ICA helps students better prepare for the following AMPP Certifications — C7, C12, and CAS, while meeting the training requirements of AMPP’s QP Accreditation program.” Find out more at the ICA program overview, including how to choose your own qualified instructors and gain 24/7 access to workbook files.
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• “My Brain Made Me Do It” by Justin Ganschow, Caterpillar Safety Services. Hear about how you can connect human behavior with performance when it comes to understanding and possibly preventing incidents. On Wednesday, March 6, from 3:30 p.m. to 4:30 p.m., “Through specific examples and personal experiences, the presenter will help you achieve an understanding of the psychological mechanics behind risk assessment, human reaction, and communicating in a way people will pay attention to.” Stop by AMPPiTheater 2 to find out how.

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